In March 2021, Germany implemented a law that partially bans gambling advertising. While the law allows certain forms of gambling advertising, it prohibits all types of gambling promotion on TV, radio, and online platforms.
The German government has cited concerns over gambling addiction and the risk of minors being exposed to gambling advertising as the main reasons for the ban. According to an RND survey conducted on behalf of the Federal Commissariat in April 2023, a majority of the German population is in favor of an overall ban on gambling advertising and lotteries.
Pros and cons of advertising bans
The complete ban will have a significant impact on the German gaming industry, as companies will no longer be able to promote their services through traditional advertising channels. This will likely result in a decrease in revenue for operators, since they will have fewer ways to promote their services and attract new customers.
A potential negative effect of the ban is that players may be more likely to turn to unlicensed or offshore operators in search of gambling options. This could create a higher risk of gambling addiction, as unlicensed operators may not provide the same level of protection and support as licensed operators.
However, the ban may also have a positive impact on the industry, as it will compel operators to focus on providing a safe and secure environment for players, rather than solely focusing on attracting them through flashy advertising campaigns.
What is the way out?
Gambling companies looking to promote their services in Germany may need to find alternative ways that do not fall under the definition of advertising. They could explore influencer marketing, sponsorships, or other forms of content marketing to reach potential customers.
One example of a safe and responsible environment for players is Casinospot.de, which provides unbiased reviews of licensed casinos and slot machines and supports the principles of responsible gaming.
It is important for companies to comply with all relevant regulations and restrictions when promoting their services in Germany, and to avoid any misleading or irresponsible practices.
Serhii Desyatnik, co-founder HraiGamble Group
It is worth noting that the ban on advertising only applies within Germany, so gambling companies may still be able to reach German players through advertising in other countries or via social media and other online channels not specifically targeted at the German market.
Overall, the ban on gambling advertising in Germany will have a significant impact on the country’s gaming industry. While it may lead to a short-term decrease in revenue for operators, it could also foster a more responsible approach to gambling in the long run. Players may need to adjust to the new landscape, but ultimately, the ban may lead to a safer and more sustainable gaming industry in Germany.
By prohibiting gambling advertising, the German government aims to reduce the visibility of gambling products, minimize the potential for harm to vulnerable individuals, promote responsible gambling practices, and protect consumers from illegal gambling activities.
About HraiGamble Group
HraiGamble Group is a leading marketing company specialized in unbiased reviews and extensive research on online gambling in Europe, Japan, Australia, and the USA.
Founded in 2017, the brands of the Group are offered in 11 international markets. While far more than 400 casino and slot machine operators have forged partnerships with the Group.
HraiGamble Group products are independent and self-supported information resources, where you can find detailed reviews of online casinos, as well as the most renown HraiGamble Group products include unbiased and in-house information resources, generating all-round reviews dedicated to online casinos and the best slot machines.