Pragmatic Play is a software provider that is considered to be one of the best casino companies specialized in creating a series of exciting slot games. Since 2015, Pragmatic Play has launched over 300 various casino games in more than 31 languages. Due to their efforts the all required certifications are passed and licenses received in several jurisdictions, thus now enabling the brand to cooperate with the best casino sites around the world.
“We admire the achievements of our Pragmatic Play partners and the contribution they make to the development of the industry,” says Sergey Desyatnik, CEO of HraiGamble Group, an independent marketing company providing unbiased reviews on gambling.
Daniel Hansen, Head of B2C Marketing at ARRISE powering Pragmatic Play told HraiGamble Group how they manage to achieve their goals and plans for 2024.
Hi, Daniel, Pragmatic Play is known for its content expansion around the world. So, this year we have become witnesses of your successes in Latin America, Belgium, Austria, etc. Could you please tell us what challenges you faced along the way?
New markets are very exciting, it means we need to reach new audiences and to bring delight even more players worldwide. One of the challenges in offering games to various markets is that many of them come with their own regulatory requirements. For that reason, Pragmatic Play slots are meticulously designed to ensure that they comply with the key requirements of each regulated market. Player protection is the top priority, which goes hand-in-hand with a focus on creating a fun experience when it comes to developing games. From the concept of a new game to marketing, responsible gambling and player protection is at the forefront of development considerations.
The first six-month of 2023 is over. Did you achieve everything you had planned? What are your latest releases?
We are past the halfway landmark for sure, and we’re thrilled to see all the progress made. We’d love to see the energy keep going for the second part of the year, so the goal remains the same as always: every time provide an unparalleled experience for both players and partners.
The best way for Pragmatic Play to achieve this is to design more engaging and entertaining games. The recent news are about releases that include a return to one of the classic franchises with Big Bass Halloween and Big Bass Christmas Bash, guiding the franchise into the holiday season. In the latter half of the year, we released another notable title, Chase for Glory – a highly anticipated title owing to its unique Free Spins round, putting the player in charge of their winnings! We also have Treasure Island launching later this year, which will be the latest addition to the expansive and ever popular Live Casino portfolio.
Could you share your plans for 2024? What can we expect from the ambitious Pragmatic Play?
We’ve had a sneak peek at the first few releases of 2024, and we can say honestly that it’s going to be another exciting and packed year of top-quality across the portfolio. We see that on average, 8 slot releases, plus Live Casino games, are coming out every month. Should this pace continue, we’ll see an incredible year to come. We’re not giving away anything just yet, but we guarantee that 2024 will be even bigger.
HraiGamble Group for responsible and conscious gaming. What measures does Pragmatic Play take to ensure the safety of its players?
Player protection is the top priority for the company, and it is intricately linked to the Pragmatic Play goal to create some funny and enjoyable gaming experience. Responsible gaming and player protection is considered at every stage of the development process, from the concept of a new game all the way through to how it is marketed once released. As a globally prominent supplier, Pragmatic Play offers games in a variety of markets and jurisdictions, often each with its own regulatory requirements and rules. For that reason, games are first and foremost created to comply with the key requirements of each market and given a lot of attention to ensure that it’s created with player protection top of mind.